Blog
Straight to the point: what things cost, what works in Google and in AI chats, how to win inquiries and which Polish rules apply to your website.
A local AI model for your business without sending data out: what Gemma 4 can do, which hardware to choose, how much it costs compared with the cloud and how the model watches your logs.
The Node2Shell vulnerability (CVE-2026-111497) in Node.js and Brotli: who is affected, how to check your website without a developer, patched versions and what to ask your host.
What a restaurant or pizzeria website needs: a text menu, 14 allergens for online orders, your own orders next to the portals and a Google Business Profile.
What must be on a business website: details from the KRS and NIP, a privacy policy, terms and conditions, and a GDPR notice on the form. A 30-minute checklist.
A marketing plan for a small business in 2027: what to check in your 2026 data, how to split the budget, and which seasonal calendar and deadlines to set.
A website in business expenses: when it is a one-off expense and when it is amortized. The PLN 10,000 threshold, net or gross, 24 months, domain and hosting.
A website brief in 20 questions: goal, audience, competitors, subpages, copy, integrations, domain and email. A faster quote and fewer revisions.
SEO product descriptions for an online store: why not to copy from the manufacturer, how to use AI without spam, a description template, GPSR data and a checklist before publication.
How to calculate the last order day before Christmas Eve 2026, show it in your store, Merchant Center and Google Business Profile, and write down a longer return period for gifts.
How much SEO costs in 2026: market ranges, retainer or pay-for-results, red flags in SEO offers and contract clauses to check.
How to regain access to your website from an agency and check who holds the domain, hosting, Google and Meta. A checklist, a ready message and fake invoices.
Shopping through AI agents in 2026: what works in ChatGPT, Google and BLIK for a Polish store, and how to prepare your feed, product pages and checkout.
A Google Ads holiday campaign for 2026: when to launch before Black Friday, how to spread the budget up to the last shipping day and when to use a seasonality adjustment.
What employees can and can’t paste into ChatGPT. One-page rules, a template to copy, GDPR, Art. 4 of the AI Act and a checklist for a small business.
How to build an accounting firm website that brings in inquiries: an offer, a pricing calculator, a KSeF guide, secure documents, reviews and local SEO.
Structured data for a local business in 2026: what Google still uses, what has disappeared (FAQ, HowTo, stars), a JSON-LD code example and a checklist.
Backing up your website and online store: the 3-2-1 rule, why a backup on the same hosting is not enough and how to test restoring once a quarter.
A website for a medical practice: what you may write about services, how to handle a price list, what not to ask in a form and when ZnanyLekarz is enough.
How AI search works in Sklep Żukowscy: the customer writes a sentence, AI sets the filters. Cost per query, fallback mode, query report and the AI Act.
Allegro or your own store? How to calculate your margin after commission, Smart! fees and ads, the cost of driving traffic to your store, and what the Allegro deal with InPost means.
A Messenger and WhatsApp chatbot for business: free automatic replies, when an AI bot makes sense, WhatsApp pricing from 1 October 2026 and Meta’s rules.
Newsletter and SMS consent under Poland’s Electronic Communications Law: Art. 398, UKE penalties, old consents, sample checkboxes and tidying your list before 11.11.
How to set up a Google Business Profile step by step: name, categories, address or service area, verification, photos and reviews. With a 30-minute checklist and the mistakes that risk suspension.
How to see a website before you order it: sketch, Figma mockup, clickable prototype and the free builder. What not to judge, how to write feedback and 10 questions to ask when reviewing a mockup.
Hacked WordPress? Signs of a break-in, a plan for the first hour, cleanup, a review request in Google Search Console and 10 safeguards you can set up in 30 minutes.
When an AI voice assistant that answers phone calls makes sense, what the AI Act and the GDPR require from 2 August 2026, a ready-made greeting to copy, per-minute prices and the break-even point.
How to spot a swapped bank account number on an invoice and defend against it: the VAT white list, a call to a known number, 2FA and DMARC, a procedure for accounting and a 60-minute plan after a transfer.
What to check in a website development contract: transfer of copyright and fields of exploitation, a domain in your company’s name, passwords, licenses, a GDPR data processing agreement and a 12-point checklist.
Payment gateways for a small store compared: Przelewy24, PayU, Tpay and Stripe. What to look at besides the fee, a cost calculation for 200 orders and a checklist.
Google Ads or Facebook Ads for a local business: which channel when, minimum budgets, cost per lead for a renovation company, ad-free Facebook and Advantage+.
How to rank a business in several cities without a Google penalty: when a city page makes sense, a 5-question test, a skeleton of a good page and mistakes to avoid.
How to set up Bing Places for business, submit your website in Bing Webmaster Tools and turn on IndexNow. A 20-minute plan, import from Google and citations in Copilot.
How to update WordPress safely: a backup of files and database, a staging copy, the plugins-theme-core order, an emergency plan and a checklist.
Did someone take over your company’s Facebook Page? What to do in the first hour, how to report the takeover and how to secure the account for the future in 10 minutes.
Make, Zapier and n8n on three business automations: form → CRM → SMS, invoice → accounting, email → AI draft. Billing unit usage and the choice in 3 situations.
PHP 8.2 loses security support on 31 December 2026. How to check your PHP version in 2 minutes and safely move to 8.3 or 8.4. A checklist at the end.
Verifying reviews in an online store: what the store must state, which practices to avoid, how to check reviews and a ready template for your terms and conditions.
Booksy or your own website for a hair salon? Annual costs for a salon with 3 people, pros and cons of both options and a checklist to use before you decide.
How to find ChatGPT traffic in GA4: the new AI Assistant channel, a step-by-step report, what lands in Referral and Direct, and how to value visits.
How a renovation company can show a bathroom, terrace and facade before the work starts: 5 steps, the limits of AI visualization, photo consent and a template for the note.
How to show your store’s products on Google without paying for clicks: Merchant Center, feed, sale prices, Merchant API and a checklist before 11.11.
Poland’s new cybersecurity act (KSC) and NIS2: does it apply to your company, how to check, the deadlines, and what to do when a client demands safeguards from suppliers.
Shoper, WooCommerce or PrestaShop in 2026: a 3-year cost instead of the monthly price, integrations with InPost, Allegro, KSeF and payments, and a checklist.
A comparison of AI subscriptions for a small business: ChatGPT, Gemini and Claude. Price per person, training on your data, data processing agreement and EU data. With a checklist.
Google Business Profile suspended? The most common causes, a checklist before you appeal, evidence for Google and mistakes that delay reinstatement.
From 1 October 2026, sole proprietors listed in CEIDG, Poland’s business register, must have an e-Doręczenia address. Check if you have one, how to set it up and how 14-day delivery works.
How an auto shop can take tire change bookings online: a calendar, SMS reminders, a button in Business Profile and a checklist before the season.
What Google AI Mode changes for a small business website’s traffic: where to look for changes in Search Console and GA4 and how to estimate the effect on queries. A 30-day plan.
What a cookie banner on a business website must have, how Consent Mode v2 works, how to check that GA4 and pixels don’t load before consent, and what to avoid.
How to start advertising in ChatGPT as a small business: what to check before launch, how billing works, how it differs from Google Ads and how to measure the result.
Google Business Profile for 11.11, Black Friday and December: special hours, posts, photos, products, answers to questions and review requests.
How to get a small store ready for Black Friday on 27 November 2026: a week-by-week plan, the lowest 30-day price, a Google Merchant feed, ads and emails.
GPT-6 in ChatGPT in October 2026: the Sol and Luna models, plans, business data privacy, costs in zloty and a test on 5–10 of your own tasks.
How to prepare an online store for KSeF, Poland’s e-invoicing system: invoice data, integration, plugin checks, testing and receipts with a NIP from 2027.
Gemini 4 Argon as of 14 October 2026: which plans include it in Poland, what it costs in the app and the API, and how to test the model on your own tasks.
How much it costs to run a business website in 2026: a .pl domain, hosting, SSL, email and maintenance. Net prices, the trap of cheap promotions and a checklist.
How to make a logo in ChatGPT Images 2.5: templates and a sketch step by step, ready-made prompts, transparent background, logo rights, no SVG and pitfalls.
How a series of short AI videos with a company mascot for TikTok is made: tools, a step-by-step process, typical AI errors, the AI label, legal rules and terms of service.
An honest calculation: how much an AI chatbot costs, which questions it can handle, which businesses it makes no sense for, and how to check before launch whether it will pay off.
How Google Ads works for a small business: what you pay for, what the cost per contact depends on, what starting budget makes sense and which mistakes eat your money.
Haiku-class AI models in business: where they work best, where they fall short, how to test them on your own questions and what to watch out for.
Why your company website isn’t in Google: an indexing block, no submission, the wrong name, weak content and technical errors. Repair steps and a free test.
How to build a mega menu: HTML, CSS and JavaScript code to copy, keyboard and screen reader support, a phone version, common mistakes and a demo.
How to stop contact form spam without CAPTCHA: a honeypot, a time ticket, rate limits and validation. PHP code to copy and the bug that sends out spam.
How to ask customers for Google reviews: where to get the link, when to send the request, ready-made SMS and email messages, how to reply and what Google and the law prohibit.
How to secure an AI chatbot on a website: prompt injection, forged conversation history, displaying replies, cost limits and privacy. PHP and JS code.
How to make a website for free: Google Sites, Wix, WordPress.com, WebWave and the builder. Limits of the free plans and the cost after a year.
How to check your competitors in Google Maps for free: ranking for a service and city, ratings, business profiles and websites. How to read the result and what to do first.
How to check your business website for free: speed, SEO, security, accessibility, domain email and AI visibility. What the results mean and what to fix.
Case study: main content visible after 2.5 s instead of 5.8 s, a page without layout jumps and a weight cut from 3 MB to 0.5 MB. Concrete causes and fixes.
Why quotes and invoices land in spam: SPF, DKIM and DMARC in plain language, Gmail and Outlook requirements and settings in OVH, home.pl and nazwa.pl.
The Polish Accessibility Act in practice: which businesses must make a website or store accessible, who is exempt, what the penalties are and what to do step by step.
How much does a website cost in 2026? My prices and market ranges for a simple site, a business website and a store, plus hidden costs: domain, hosting, SEO.
How to build a construction company website that brings in inquiries: a price calculator, project photos, local SEO, reviews, phone and tracking. With examples.
Since 2 August 2026, a chatbot on your website must disclose that it is AI. What Article 50 of the AI Act says, what to remember about GDPR and what it costs.
What llms.txt is, whether it helps you get into ChatGPT and AI Overviews answers, and the steps to take so AI describes your business correctly.
How call tracking works, how it differs from the click_phone event in GA4 and how to measure phone calls from Google Ads to see which campaign pays off.
